UAE goes to France: Abu Dhabi & Dubai to promote own film industry at Cannes Film Festival
Workers set up a giant official poster of the 67th Cannes Film Festival, featuring Italian actor Marcello Mastroianni on May 12, 2014 on the facade of the Palais des festivals in Cannes, southeastern France. (Image: AFP/VALERY HACHE)
The media and entertainment organisations in Abu Dhabi and Dubai will come together at the UAE Pavilion at Cannes from 14 to 25 May to promote the local film industry.
The delegates of twofour54, the commercial arm of the Media Zone Authority – Abu Dhabi, will be from Abu Dhabi Film Festival (ADFF); twofour54 creative lab, the media and entertainment talent development arm; Abu Dhabi Film Commission (ADFC); and twofour54 intaj.
The pavilion will also have representatives of the Dubai International Film Festival (DIFF), Dubai Film Market (DFM), and Gulf Film Festival.
“I would like to thank the UAE’s leadership for bringing so many media organisations together under the same umbrella at this wonderful event,” Ali Al Jabri, ADFF Director.
“Cannes is an excellent platform to build awareness of what is happening in the UAE, and by working together we can show that the emergence of a regional media and entertainment hub in the UAE is not just an idea – it’s already happening.”
“We take pride in highlighting to the world that our leadership and the entire country are behind our talent and production, through the UAE Pavilion. Cannes is a great opportunity for audiences to experience Arab Films.”
In addition to building relationships with some of the most influential players in the global film industry, twofour54 will raise awareness of its initiates to help build a media hub. Delegates from ADFF will scout for films to screen at the next edition of the festival, ADFC will highlight the 30 percent rebate on qualifying spend that is drawing international productions to Abu Dhabi, and intaj continues to raise awareness of its facilities and services.
Creative lab will show films from the creative community in the Short Film Corner. Participation in the popular screening event increases the chances of the films being selected by international festivals and reveals talent to potential partners. It designed to build bridges between the worlds of short and feature films for talented moviemakers.
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