A very celebrity lineup will entertain London's Arab visitors during "Night of the Stars"
London-based Medium Enterprises will be once again staging the Gulf Luxury Show (renamed from Gulf Luxury Fair) in August of 2015 at the London Hilton on Park Lane.
A leading PR and promotions company, Medium Enterprises has in recent years specialized in staging Arab events in London such as Arabian Fashion World and this year the 'Night of the Stars' entertainment show.
James Black, the chairman of Medium Enterprises who has over 28 years experience in Arab public relations and event production, said: "Arabs visiting London each summer play a vital part in London’s economy but in return the city offers very little in the form of special entertainment for Arab visitors."
"This year in August we are staging Night of the Stars which will be an international show full of award winning acts ranging from illusionists, dancers, acrobats, musicians and singers in a two hour spectacular proceeded by a mezze dinner, with an added attraction of a luxury shopping bazaar at the venue," he added.
Medium Enterprises aims to make the hotel the centre for Arab events in the capital each summer starting on August 12 and 14 this year with the biggest entertainment show London has ever seen for Arab visitors.
James Black said the economic climate was now right again to bring back its major event, the Gulf Luxury Show.
The event was held for two years in 2008 and 2009 at London’s InterContinental Hotel when around 100 leading luxury brands from all over the world (including many companies from the Middle East) took part and over 6,000 Arabs visited the fair.
The Gulf Luxury Show is designed exclusively for Arab visitors to London and aims to showcase the best brands from the world of automotive, property, fashion, jewellery, private jets and many more quality and bespoke British, Arab and international brands who aim to introduce their products to the highly sought after Middle East market.
Both Night of the Stars and the Gulf Luxury Show are carefully produced for the Arab market and Medium Enterprises are now looking at bringing back Arabian Fashion World for 2015, said James Black.
"We are also looking at plans to stage a major Arab event in London’s Hyde Park which would include equestrian events, besides entertainment and the promotion of Arab culture and business. Also on the drawing board are the Arab Film and TV Awards London," he added.
Medium Enterprises, he said, aims to become the leading producer and provider of Arab events and entertainment in the UK. The company is looking to work with Middle East firms and businesses that are keen to do business in the country.