Maktoum Hasher Al Maktoum, President of Al Fajer Properties
Al Fajer Properties (AFP), one of the leading commercial real estate developers with a successful track record of handing over five of its nine Jumeirah Business Centre (JBC) towers, today said it has become the first in Dubai to launch a post-delivery aftermarket sales and service to its investors for their finished properties.
In a statement, AFP said that it is a first-of-its kind post-delivery value-addition which AFP has launched as part of its end-to-end strategic customer care focus. The aftermarket services for investors in the JBC towers at the Jumeirah Lake Towers (JLT) will encompass a wide gamut of services ranging from property management to sales and leasing to marketing.
His Highness Sheikh Maktoum Hasher Al Maktoum, President of Al Fajer Properties, said:” The true measure of a developer begins after the initial sales in terms of delivering a property. Despite adverse market conditions, AFP has been able to deliver 200 floors in 18 months fulfilling all contractual obligations to its clients. We are very proud of that achievement and the aftermarket sales and service will further add credence to our commitment to our investors in JBC even after the properties have been handed over.”
As part of the initiative, AFP has also developed strategic marketing tools, including a cutting-edge brochure designed in-house. The new brochure reflects the quality of its JBC towers and also contains salient information - factual details of the JBC towers and its amenities, renderings of the buildings and other relevant information an investor or lessee may need to know. The brochure contains real pictures of the finished properties and not artists’ renderings and the marketing tool was a region’s first by a developer created for finished and sold out properties emphasizing Al Fajer’s commitment to aftermarket sales.
“I am proud to help JBC customers enhance the value of their property through this aftermarket service which I believe will result in significant premiums to the property relevant to the market and our competitors,” he said.
Under the initiative, AFP will proactively help JBC investors find tenants and lessees at the right value relevant to the current market. The AFP aftermarket service mandate will also include management of the property on behalf of investors and provision of fit-out services in JBC units owned by investors.
“We have positioned ourselves as a developer with a difference. After delivering five forty story skyscrapers to our clients in 2009, AFP continues to lead in aftermarket services. This we believe is taking our customer service to a new level that extends our commitment to our investors beyond the sales platform,” said His Highness Sheikh Maktoum.
He said AFP has always been in the forefront in offering innovative services to its customers. Earlier, AFP was the only developer in Dubai to offer a five-year payment plan and up to a 40 per cent discount on its properties taking into account the market conditions prevalent then.
“We have proven track record in adhering to our commitments which was reflected in our accelerated pace of construction and delivery which resulted in delivering properties across some 2.5 million square feet of office space and an additional 85,000 square feet of retail space in the JLT community in two years,” His Highness Sheikh Maktoum added.