Al Sayegh Brothers signs on as title sponsor for Big Boys Toys 2011

During the event

Al Sayegh Brothers, a leading multi-faceted business group with global and diversified interest in and out of the Middle East region, has signed on as main title sponsor for this year’s edition of ‘Big Boys Toys’, the highly awaited luxury lifestyle event to be held from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). The event will house a total of 10 zones: drive, ride, off road, marine, aviation, digital, lifestyle, wellness, fashion and adventure. In addition, more than 100 exhibitors from across 46 exclusive categories are expected to showcase their products to an affluent target audience of over 60,000 visitors. 

“‘Big Boys Toys’ is a definitely unique and one of its kind event in the Middle East, and we are excited and looking forward to be participating in this year’s edition,” said Ehsan Al-Sayed, General Manager, Al Sayegh Brothers Marine and Motors Division. “We believe this is a unique opportunity for us to also feature some of the world class brands that are under our product range. We look forward to meeting loyal customers and even newer contacts during the event.” 

Al Sayegh Brothers, with an extensive product range including premier world-class brands such as Kawasaki jet ski’s, BWA rigid boats, Mercury Racing, Network and many more, will be showcasing the world’s first 72 inch 3D LED TV by LG and a host of exciting unique products and experiences, at Big Boys Toys. 

‘Big Boys Toys’, a must-attend event for consumers and high-net-worth individuals in the region, brings together the ‘best of the best’ products and services combined with live demos and activities that will appeal to high-net-worth consumers. 

“We are honored to have a prestigious business group like the Al Sayegh Brothers sign on as one of our main sponsors for ‘Big Boys Toys’. The company is known to market some of the world’s leading brands in electronics, technical, medical, household, software and healthcare supplies. Their presence in ‘Big Boys Toys’ adds more color and excitement to the event,” concluded Biju Jayaraaj, Chief Executive Officer, Artaaj.