Board of Management of AUDI AG next to new Audi A3 concept
With several world premieres, an appearance by legendary rally driver Michèle Mouton and a performance by singer Amy Macdonald German premium car manufacturer Audi has kicked off the 81st International Geneva Motor Show. The star of the show, however, was the Audi A3 concept. The four-seat notchback sedan integrates the full breadth of the brand’s technological expertise – from the improved MMI operating system, to the high-tech infotainment system, to the drivetrain. A five-cylinder turbo developing 408 hp, a seven-speed S tronic and quattro permanent all-wheel drive ensure thrilling dynamics along with high fuel efficiency.
Among the technological highlights are the large rotary pushbutton of the MMI that now includes the touch pad, MMI touch, which makes the operation even more intuitive and will soon be introduced in series production at Audi. Holders for iPads are installed on the back of the front seat backrests. The door handles with their brushed-aluminum clasps are recessed flush with the door. When the driver touches them, they power-extend.
Further premiers included the Audi Q5 hybrid quattro - the first mass-produced hybrid model from Audi that makes use of two drive systems. Delivering 245 hp of system performance and 480 Nm of torque, its 2.0 TFSI gasoline engine and electric motor ensure sporty dynamics while achieving an average fuel consumption in the normal cycle (NEDC) of under 6.9 liters per 100 km. The sportiest hybrid SUV on the market can drive up to 100 km/h under electric power alone and covers about three kilometers locally emission-free at a speed of 60 km/h.
With the new RS 3 Sportback Audi also revealed the newest member of the dynamic Audi RS family. It’s turbocharged 2.5-liter five-cylinder engine pumps out 340 hp and delivers 450 Nm of torque at just 9.1 liters of fuel per 100 km on average. The Audi RS 3 Sportback accelerates from a standing stop to 100 km/h in 4.6 seconds – a best-in-class performance figure. A further highlight on the Audi stand is the A8 L Security, which meets the strictest guidelines in force for civilian vehicles, with a host of special safety features available in addition to its heavy armoring.
The Audi RS 3 and Q5 hybrid have not been confirmed for the Middle East yet.