Sascha Breuer unveils Braun’s 14 style capital trends inspired creations
Braun’s celebrity hairstylist and globe trotter Sascha Breuer is flying to Dubai to exclusively unveil his eight unique and glamorous hair styles to the fashionistas of the region. This glamourous beauty and fashion event will be held at the Galleria at the Mall of the Emirates on 23rd February at 17.30.
A team of 14 hair stylists will be present on the Braun booth from 12.00pm onwards styling dazzling models hair live on stage under the creative eyes of Sascha Breuer.
Following the unveiling of the hair show at 17.30, Sascha Breuer will be available to personally style a few lucky ladies’ hair. All ladies of the region are invited to view Sascha live on stage and experience his creativity and fashion flair on this day.
“I am really looking forward to come to Dubai once again on behalf of Braun Hair Care. Unveiling the style capital trends to the UAE consumers means a lot to me as I have worked on this project from scratch and the launch will be grand! I invite all ladies of the UAE to come to the Mall of the Emirates for an inspirational show on 23rd Feb,” commented Sascha Breuer.
From Sao Paolo to Beijing, Paris to Mumbai, top global style hunters WGSN have been on a mission for Braun to identify the world’s Style Capitals, cities whose unique creative flair, inspirational style and statement fashion looks, can provide the foundation for a multitude of hot-off-the-press beauty looks. They selected 14 key destinations all of which are remarkable for their variety of new trends, distinctive styles, and vibrant colours. Then together with the P&G Beauty Experts, eight top hair and styling trends were identified.
Celebrity hair stylist Sascha Breuer took inspiration from these trends, as well as from his own travels around the world to create eight visionary, must have hair looks for Braun that will set the trends in styling for 2011 and encourage women globally to play more with their styles.
According to Sascha, creating the style capital trends is a creative journey worth making. “My travels and the trend hunting research I look at form the basis of my inspiration.” says Sascha. “It’s crucial to me in the creative process to absorb as much local style as I can. It’s what helps me develop all the looks I create for Braun. What you see when you look at the style capital hot spots is a commitment to experimenting and moving forward with hair looks that makes my work so exhilarating” explains Sascha.
Sascha’s diverse celebrity clientele includes supermodels such as Eva Herzigova, Elle McPherson, Naomi Campbell and Jerry Hall; musicians such as Tori Amos, the Chemical Brothers, Melanie Brown and Gabrielle; and actors such as Helena Bonham Carter, Helen Baxendale and Diane Kruger.
Sascha is currently based in New York City and London, speaks fluent English and native German. He is a regular globetrotter, and attends the fashion weeks in Milan, Paris and London
The Braun team of hair stylists will also be present at the Galleria at Mall of the Emirates on 24th to 26th February for free styling sessions for the all ladies of the UAE and the region.