1st stand alone men’s store in the middle east opens in Bahrain City Centre

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H&M, Hennes & Mauritz, the international fashion retailer that offers affordable, up-to-date, and high quality collection for all age-groups, has opened the first stand alone Men’s in store in the Middle East.

The new 358 square meter Men’s store is located next to the already successful ladies and kids store in Bahrain City Centre. The expansion of the trendy high street brand is a result of H&M’s strategic partnership with M.H. Alshaya, the Middle East’s leading retailers.

“We are very excited to introduce the first H&M Men’s store to the Bahrain market. We believe the brand will rapidly become a popular choice as it has done in other parts of the region. The wide assortment on offer coupled with the introduction of new garments into the store everyday will be something unique in Bahrain and will enhance the shopper’s experience”, said Jazz Hayer, H&M Vice President.

Founded in 1947, there are now over 1600 H&M stores in 32 countries. The H&M brand is synonymous around the world with affordable, up to date and high quality fashion. The company’s collections are created by more than 100 in-house designers.