Accenture transforms its image in the Middle East
On Thursday March 22, Accenture Middle East officially began its operations in Dubai under its new name. Previously known as Andersen Consulting, Accenture Middle East has modified its image from a traditional consulting organization, to a member of the global network of Accenture businesses, spanning consulting, technology, outsourcing, alliances and venture capital. The company is a $10 billion global management and technology consulting firm, with more than 70,000 employees spread across 46 countries.
An extensive regional marketing campaign has begun in the Middle East to build Accenture’s image in the minds of clients, employees and potential recruits. Since the beginning of this year, the company spent $175 million in offline and online advertising campaigns in its 46 locations around the world.
"Accenture has been part of the business community for over ten years in the Middle East, with particular strengths in the financial services, communications and high technology and energy sectors,” said Maher Kaddoura, general manager of Accenture Middle East operations.
Accenture aims at developing international strengths to organizations within the Middle East, and also expanding ideas from this region so as to help them become global successes. An example of this is iHilal, the Islamic financial website, to which Accenture is contributing its business incubation expertise to take it to new markets around the world.
The company’s main business strategy is to deliver an expanded range of solutions and services to clients through the consulting and outsourcing businesses, to operate new companies and form alliances and investments in ventures that employ innovative new technologies and business models. In the past year, Accenture has established 25 Business Launch Centers around the world, initiated four operating companies—including Avanade with Microsoft—and invested in 33 companies through Accenture Technology Ventures, the organization’s venture capital unit. — (Albawaba-MEBG)
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