Acer announces new strategic vision for region
Acer, one of the world's largest PC vendors, recently announced that it has merged its European operations and Middle East and Africa operations into one entity: Acer Europe, Middle East, and Africa (EMEA).
“The consolidation is designed to bring greater internal efficiency to the company, while better enabling the development of a common strategy for product definition and positioning,” said General Manager of Acer Computer Middle East, Krishna Murthy,
Despite the difficult economic situation and the drop in the PC market in EMEA in the first half of 2002, Acer EMEA has reported an increase in turnover of 16 percent compared to the same period last year, and expects to achieve a turnover of $1.4 billion for the current year, up 25 percent from 2001.
Whereas the global PC market is showing a negative growth of –0.5 percent in the comparison between the second quarter of 2001 versus that of 2002, Acer EMEA has achieved a growth of +23.6 percent in the same period and occupies fifth place among the top market vendors, according to the objectives established in 1999.
Established in 1976, Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations. In addition to offering a broad spectrum of IT services, Acer also provides MegaMicro e-enabling solutions that combine IT products with a range of Micro services delivered via Acer's Mega infrastructure. — (menareport.com)
© 2002 Mena Report (www.menareport.com)