Acer Computer targets consumer and retail markets in Jordan
Acer Computer (M.E.) Ltd. Wednesday announced that it is to aggressively target the consumer and retail markets in Jordan, following a year of strong growth, which was driven by continued success in the corporate, education and government sectors of the Kingdom.
As one of the world’s top five branded PC vendors, the company will again be taking part in the Middle East Technology Show (METS) held in Amman, and are sponsoring the inaugural dinner, held under the patronage of King Abdullah II.
Acer has established a record of supplying corporate, education and government bodies with its technology in Jordan, and has made gains in the retail sector in 2004. Acer now plans to increase market share for its notebook and desktop PCs, by targeting small and medium sized businesses, and home users.
“Jordan has a history of investing in the latest technology for its youth and public sector workforce,” said Philip Ashkar, sales and marketing director, Acer Computer (M.E.) Ltd. “We are delighted to have worked so closely with the government in delivering computing solutions to people across the country.”
“Acer will continue to be engaged in this important area of business. However, we also intend to focus on developing the consumer side of our operations. We have a diverse range of products that is ideally suited to individuals or small businesses in Jordan, and we will be launching exciting campaigns around them in the coming months,” he added.
In Jordan, Acer has established itself as the market leader for the government sector, providing its desktop PCs and notebooks to the Department of Statistics, Ministry of Finance, Ministry of Education, as well as the Amman Arab University and Philadelphia University.
As part of its retail strategy, Acer will work closely with major retail outlets in Jordan to highlight its consumer range of TravelMate and Aspire PCs, which include the recently launched Folio range of notebooks.
Recent figures for international analysts IDC have shown that Acer is the number one vendor of notebooks in Saudi Arabia, with 22.7 per cent market share, and are close to taking the lead in the UAE with an 18 per cent share.
“The consumer segment in Jordan is a huge potential market for us,” said Basem Ewaiwi, regional sales manager, Eastern Mediterranean, Acer Computer (M.E.) Ltd. “It has a well educated and young pool of consumers, who are demanding the latest technology. We want to make Acer the number one vendor in the country for PC and notebook sales,” he added.
In order to achieve this growth, Acer will bolster its second tier reseller channel network in Jordan, to target the retail and SMB markets. “Our distributors and resellers are essential in ensuring Acer’s continued success in Jordan. We intend to invest in the network, so they are made fully aware of the latest product developments, and of our strategy to pursue consumer sales,” said Ewaiwi. (menareport.com)
© 2004 Mena Report (www.menareport.com)
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