Acer Number One for Notebooks in the Middle East
Acer Computer achieved year-on-year growth of 50 % in the Middle East notebook sector, with the latest research from analyst house IDC positioning the IT vendor as the market leader, with a 24.2% market share for the first quarter of 2007.
IDC’s latest figures show that in the notebook sector of the Middle East IT market, Acer Computer is the vendor of choice both for consumers and business users. Overall, for desktops and notebooks, it holds the number two position in the Middle East with a market share of 12% and year-on-year growth of 28.8%, where as the market growth has only been 18.3 percent.
“With our state-of-the-art product line and innovative technology we were confident of establishing Acer as the leading brand for notebooks in the region,” said Krishna Murthy, General Manager, Acer Computer Middle East.
Acer has posted impressive figures across the Middle East region. In the regions largest market, the Kingdom of Saudi Arabia, Acer is still the market leader for notebooks with a market share of 29.3% and year-on year growth of 60%. For the Kingdom overall, Acer holds the number two position, with 22.9% market share and year-on-year growth of 35.4% where as the market recorded a year-on-year growth of only 23.6 percent.
In the UAE, Acer is the number two vendor for notebooks with a market share of 18.2%. For desktops, Acer recorded year-on-year growth of 63.6% in a market that grew by only 24.3% year-on-year. Overall, for desktops and notebooks in the UAE, the IT vendor recorded a year-on-year growth of 24.6% in a market that achieved a year-on-year growth of only 23.1 percent.
“We are extremely pleased to have consolidated our position as a leading IT vendor for the region. Our strategy of focusing on Acer’s key areas of mobility, convergence and enterprise has proved very successful for us,” added Murthy.
In Egypt, Acer also holds the number one position in notebooks with a 25.4% market share and year-on-year growth of 65.6 percent.
“The success of our strategy is mirrored by statistics from regional markets, and we will continue to strengthen our product line by providing not just innovative technology, but also by continuously striving to empower our end users,” added Murthy.
With its strong brand image and a successful strategy, Acer has made continuous gains in the IT market for the Middle East region. The IT vendor looks set to consolidate if not improve on figures it has posted for the first quarter of 2007.
Acer Computer (M.E) has been awarded ‘Superbrands’ status for 2007 by the Superbrands organisation, an independent arbiter on branding.