Acer's first external online promotion shows positive results
Acer Computer Middle East has ventured into an online association with Jacky's Electronics, one of the largest electronics and information technology (IT) online retailer in the Middle East. Acer offered special deals on laptops, computers, servers, and monitors online for the duration of GITEX 2002 in October.
The website logged a 40 percent growth in traffic to the site as increasing numbers of customers started taking advantage of the Acer Gitex promotion online. The product details, buying guides and comparison charts provided on the website also were used by customers to do their pre-buying research.
Established in 1976, Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations. In addition to offering information technology (IT) products and computer peripherals, Acer is also active in e-business, providing MegaMicro e-business solutions that combine IT products with a range of Micro e-services delivered via Acer's Mega e-infrastructure. — (menareport.com)
© 2002 Mena Report (www.menareport.com)