Al-Futtaim Motors confident of positive second half year sales
Al-Futtaim Motors, the exclusive distributor for Toyota and Lexus in the UAE today announced strong sales performance during the first six months of 2009. During this period both brands improved their market share, signalling a positive outlook for the rest of the year.
Since January Al-Futtaim Motors has introduced a series of successful consumer offers to support the recovering UAE automotive market in getting back on its feet in the wake of the global economic downturn.
Hugh Dickerson, General Manager, Sales and Marketing, Al-Futtaim Motors explained: "While this year saw the overall market reduce in size, our share has considerably increased in 2009 further cementing our position as clear market leaders. This successful performance is grounded in our on-going promotions that consist of great products supported by relevant consumer offers, providing the best value in the automotive market."
Commenting on stock levels, Mr Dickerson stated: "Strong performance permits us to regularly replenish our stock allowing our customers to enjoy the latest models. We have found customer appetites for new products remain intact with overwhelming response to our recent vehicle launches such as the remodelled luxury SUV, the RX350 and the stunning convertible, the Lexus IS300C. Further product launches scheduled in the coming months coupled with our consistent value proposition will continue sales in this upward trend. Our latest Ramadan promotions build on this theme of outstanding value."
During the Holy Month of Ramadan, Lexus sedan customers will receive a complimentary vehicle upgrade. Mr Dickerson explained: "Everybody enjoys an upgrade when they travel by air why not by road? Our Lexus promotion is based on a complimentary upgrade for purchases across the entire Lexus sedan range." For instance, anyone purchasing a Lexus GS300 Premium Plus model will drive away in the Luxury model without incurring any additional costs. This particular upgrade provides 18 inch alloy wheels, a navigation system, radar cruise control and pre crash safety system.
Those looking to purchase a Toyota can choose from a limited edition 'Exclusive' range of top grade models only available during this promotional period. The limited edition 'Exclusive' range features high specification popular models from Yaris to Sequoia available at special prices. Explaining the concept behind the offer, Mr Dickerson commented:" Our experience shows that customers during this period are looking for high quality gifts at the best possible offer; within the automotive market this translates into high specification vehicles and the best possible deals. This is exactly what our limited edition 'Exclusive' range offers and judging by the popularity of our previous 'Sports' range, I urge customers to visit the showrooms sooner rather later."
Mr Dickerson concluded by wishing all Al-Futtaim Motors customers Ramadan Kareem: "We look forward to welcoming customers to our showrooms where we will be serving special refreshments and sweets throughout the Holy Month after sunset."
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