Aldar Properties signs golf star Paul Casey
Leading Abu Dhabi-based property development company, ALDAR Properties PJSC, has signed one of Europe’s leading golfers and winner of the 2007 Abu Dhabi Golf Championship, Paul Casey.
ALDAR, sponsors of the Abu Dhabi Golf Championship and joint title sponsors of the Etihad Aldar Spyker F1 team will showcase their branding on Paul’s Nike golf bag and Paul will champion their golf and other development initiatives in Abu Dhabi worldwide.
“We see Paul as the perfect ambassador for our brand” said Ahmed Ali Al Sayegh, Chairman of ALDAR. “Our company’s ethos is to support excellence and champions and Paul certainly fits this description perfectly. His global profile and personable nature make him the perfect man to represent our brand on the international stage and we are looking forward to working with him in many capacities.”
“This goes beyond a simple corporate association” said Ronald Stephen Barrott, CEO of ALDAR. “We view Paul as a key pillar in taking our message directly to the markets and decision-makers of relevance to our company now and in the future. He is an exceptionally articulate man, and he personifies what our company stands for.”
World No 14, Paul Casey has stormed up the rankings in the past 12 months winning the Volvo China Open, The Johnnie Walker Championship at Gleneagles, the HSBC World Match Play Championship and, most recently, the 2007 Abu Dhabi Golf Championship.
Paul is thrilled to be associated with one of the Middle East’s most prolific and professional property developers, “ALDAR is a world class property developer with global ambitions and I am delighted they have chosen me to represent them in golf and beyond. They are doing the most amazing things already in Abu Dhabi and, having seen the development plans for the Yas Island Project – which will include the new urban F1 circuit, a Ferrari theme park, world class signature shopping center, 3 world-class golf courses, homes, beach hotels and much more, I can’t wait to see the finished product. I plan to buy a house at Yas Island and with the fantastic weather and unbelievable facilities on offer, plan to spend a great deal of time there.”
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