Almarai introduces two dessert products to the UAE
The Riyadh-based Almarai Company Limited, one of the leading dairy producers in the Middle East, has expanded its product portfolio, adding two new products to the United Arab Emirates (UAE) market offering—smoothies and custard desserts.
The Almarai Smoothie is the first locally produced smoothie product in the UAE market and is a mix of 80 percent natural fruit juice and 20 percent fresh skimmed milk. Almarai custards are made using 100 percent fresh cows milk. Almarai Smoothy and Custards are available at all key supermarkets and family groceries throughout the UAE.
“We expect the custard products to be a great success,” John O'Kelly, marketing manager of Almarai said. “Almarai has taken a well-known dessert and developed a high quality, fresh, ready to eat alternative... Almarai has more product lines than any other dairy and we will continue to expand these ranges when the market demands.” — (menareport.com)
Commencing operations in Saudi Arabia in 1976, Almarai’s activities vary from dairy and arable farming to dairy processing, manufacturing, sale, marketing and te distribution of fresh and long life branded dairy products. — (menareport.com)
© 2002 Mena Report (www.menareport.com)