Audi Abu Dhabi announces 40 percent first half growth

Enlarge Image

RELATED ARTICLES

• Fouad Alghanim opens Audi showroom in Kuwait
• Audi Middle East announces a year of strong growth
• Audi Middle East vehicle sales up 27%

Audi Abu Dhabi, represented by Ali & Sons Co L.L.C Motors Division, has recorded a sales growth of 40 percent for the first half of 2008.

The main contributing factors for such dramatic growth were fleet sales, as well as the newly introduced Audi A4 and A5, but Audi Abu Dhabi’s increased focus on the customer experience is also said to be a major factor in these results.

“We are very focused on enhancing the customer’s purchasing and ownership experience as the core of our long term growth strategy,” commented Andrew Hellyar Audi Brand Manager.

Examples of the initiative are the AUDI AG standard compliant showroom with features such as a customer lounge, audio visual displays and the Audi Exclusive individualization studio, which will allow customers to customize vehicle colors, leathers and trims with the Audi Car Configurator and see the results on the screen.  The focus goes further still with heavy investment in training of the Audi Sales and Service Teams as well as Customer Relationship Management.

Following these results, Audi Abu Dhabi has announced a special offer on the Audi A4, A6 & A8 during the Holy Month of Ramadan. Customers purchasing their new vehicle before October 4 receive a preferential interest rate of only 3.5 percent and make no repayments until 2009, along with benefiting from the five years / 105,000 km free servicing.