BenQ brings Euro 2004 football fever to the Middle East
As Euro 2004 football fever sweeps across the Middle East, BenQ, an official information technology partner of the UEFA championships, has launched two dedicated websites, bringing enjoyment of the tournament to fans across the region.
BenQEuro2004.com, takes a sideways look at the event in Portugal, offering soccer nuts a lighthearted and humorous guide to the 23-day football fest. The interactive site offers practical advice on how to throw the perfect Euro themed party, while ‘Football Fashion – Off the Pitch’ gives style advice on how to achieve the latest David Beckham look.
For non-football fanatics, the ‘Bluffers Guide’ provides practical advice on what to say and more importantly what not to say, during the match - to make you sound like a true supporter. Daily polls, reviews and a weekly quiz, will also offer armchair fans in the Middle East the opportunity to take part in the extravaganza.
BenQ is partnering UEFA as an official statistics provider for euro2004.com, as part of its drive to make information technology more enjoyable. BenQ has supplied the tournament with its latest technology, including its range of Joybook laptop PCs, and LCD monitors, to help the public and officials monitor the games.
“Football fans in the Middle East can share in the excitement of Euro 2004 by visiting our websites and taking part in the fun. Whether you are a football fan or not, the interactive sites offer an alternative view on the championships,” said Robert Dung, managing director, BenQ Middle East. “BenQ is proud to be associated with Euro 2004, and looks forward to an entertaining tournament.”
Online football game BenQ Super 16, will put fans in charge of their own football teams, by working through a series of challenges to build their team’s fitness before taking on competitors around the world.
Players face challenges in five areas, fitness, skills, nutrition, publicity and leisure. Once team managers are confident in their teams’ abilities, they can put them to the test with matches against other players around the world.
BenQ products such as Joybooks and tickets to the Euro 2004 finals can be won, for players who take their team to the top of the leader board. Players who want to take up the challenge should visit BenQsuper16.com. (meanreport.com)
© 2004 Mena Report (www.menareport.com)
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