BMW’s Premium Selection Programme Records 25% Sales Increase in 2009
BMW Group, the world’s leading premium automotive manufacturer, has announced a 25% increase in sales in 2009 for its BMW Premium Selection, its industry-leading global used car programme.
Overall, 1,888 BMW Premium Selection vehicles were sold across eight markets in the Middle East compared to 1,512 in 2008. Top performing markets in 2009 include Bahrain which achieved an impressive 54% increase in sales, followed by Saudi Arabia which witnessed a 41% increase. Abu Dhabi also generated a strong increase in sales, up 16% with 359 cars sold in total, while Oman recorded an increase of 39%. Dubai recorded the highest volume of sales with 501 Premium Selection vehicles sold during 2009.
The BMW Premium Selection programme was established in the Middle East in 2006 as a sub-brand of the BMW Group. The programme is offered by select BMW importers across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.
James Crichton, Sales and Marketing Director, BMW Group Middle East said: “Achieving a 25% sales increase is a testament to the merits of this programme. Given the prevailing economic conditions that existed throughout 2009 we are very happy to achieve such positive results. This programme appeals to customers now more than ever, because it gives access to a quality-assured luxury product at a more affordable price”.
The BMW Premium Selection programme is reserved exclusively for used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage under 100,000 km and have been serviced by authorised BMW importers to qualify for the programme.
Vehicles pass a comprehensive 75-point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market, but they also have peace of mind.