Carlson, Rezidor sign licensing deal in Europe, Middle East and Africa
US-based Carlson Hotels Worldwide and European hotel management company Rezidor SAS Hospitality have expanded their cooperation, setting the stage for significant new growth of Carlson Hotel brands in Europe, the Middle East and Africa to reach an expected total of more than 700 locations during the next 10 years.
Rezidor SAS, which has grown the Radisson SAS brand in the European market under a master franchise agreement signed in 1994, from 29 hotels to 114, will now be offering an additional portfolio of Carlson brands, ranging from economy to luxury, including: Park Inn hotels, Country Inns & Suites By Carlson, and Regent International Hotels.
The new agreement positions the Carlson brands for new growth in the important markets of Europe, the Middle East and Africa (EMEA), according to a company press release. "This licensing agreement with Rezidor SAS will fully optimize the potential for our brands in the EMEA region," said Jay S. Witzel, president of Carlson Hotels Worldwide.
Carlson Hotels Worldwide, the lodging operations of Carlson Hospitality Worldwide, includes over 815 hotel and resort locations in 63 countries. Specific operations of Carlson Hotels Worldwide includes Regent International Hotels; Radisson Hotels & Resorts, Country Inns & Suites By Carlson; and Park Plaza and Park Inns hotels Rezidor SAS Hospitality currently operates 114 Radisson SAS hotels and resorts in 38 countries, with a number of new destinations in the pipeline. Rezidor SAS Hospitality is a wholly owned subsidiary of the SAS Group.
Rezidor SAS currently operates 114 Radisson SAS hotels and resorts in 38 countries with over 40 hotels under development. Rezidor SAS expects to expand the brand significantly in the region within the next 10 years. — (menareport.com)
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