CMP introduces CRN and BYTE into Middle East Markets
CMP Media, an integrated media company serving the technology, healthcare and the music markets, has introduced its channel title CRN into the Middle Eastern market through a licensing arrangement with Dubai-based Al-Rakameiat Publishing.
The monthly publication is written in Arabic with a circulation of 20,000. Al-Rakameiat has also launched BYTE Middle East with a circulation of 2,000 IS and IT Managers. This publication will focus on regional IT business news and product information.
CMP Media has been licensing its print, events and online products and services worldwide since 1994. Beyond licensing brands and editorial content, CMP works with licensees to provide ongoing collaborative knowledge transfer and best practices case studies in all aspects of publishing. The most recent addition to CMP's licensing program is comprehensive training on how to build custom integrated sales and marketing programs for advertisers.
CRN Middle East is the 16th international edition in the CRN Global Network. All international editions are independently published with the majority of content coming from the local market. The CRN global network circulation is 282,793 with 58 percent coming from outside the US. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
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