Danube unveils AED 20 million expansion plan for ‘DANUBE BUILDMART’ in the UAE
Danube Building Materials, the leader in construction, building materials and shop fitting industries, has announced an AED 20 million expansion plan for its retail complex chain ‘DANUBE BUILDMART', with new branches expected to open in two leading shopping malls in Dubai - Ibn Battuta Mall and Dubai Festival City. The stores will offer a wide range of reasonably-priced interior fixtures to cater to the requirements of individual homeowners and designers. Company officials also revealed that the Ibn Battuta Mall and Dubai Festival City branches would be inaugurated by September and December 2009, respectively.
‘DANUBE BUILDMART’ offers a personalised retail store experience with excellent service, design assistance, and inspiration to help people redecorate their homes. With a combined area of 15,000 sq. ft, both retail complexes are set to offer 15,000 different products ranging from chandeliers, wall paper collections, luxury sanitary ware, Venetian blinds, carpets and curtains, among others. In addition to a vast array of products on display, the new ‘DANUBE BUILDMART’ branches will also have ‘Design Centres’, where customers can acquire consultation and after sales services from Danube’s interior design experts.
“Merely a month after the launch of the first two independent ‘BUILDMART Boutique’ branches in Dubai and Abu Dhabi, we are proud to announce that we are gearing up for the opening of our first in-mall stores within two of the most prominent shopping destinations in the UAE,” said Rizwan Sajan, Chairman, Danube Building Materials. “The success of our ‘DANUBE BUILDMART’ concept stems from the exceptional amount of market research we have conducted to be in touch with the needs and requirements of customers for interior fixtures, and we are expecting that this will hold the momentum of continuous growth for the ‘DANUBE BUILDMART’ brand across the UAE and the rest of the GCC in the future.”
Spanning 7500 sq. ft. each, the first two ‘BUILDMART Boutique’ showrooms are located in Dubai (Salauddin Road, Deira) and in Abu Dhabi (near Al Falah Plaza), and offer more than 15,000 different products. As part of its extensive expansion initiative, Danube also launched ‘BUILDMART’ earlier this year, a massive retail complex that incorporates a 20,000 sq. feet showroom, a 40,000 sq. ft. warehousing section, and a huge open area for additional shops and parking. Located along Zaid Road in Ras Al Khaimah, the facility is benefiting all contractors, joineries and architects in and outside the emirate by offering a complete selection of home interiors and building materials under one roof and design options that cater to varying budgets.
“As evident in our efforts to grow our recently inaugurated operations in Bahrain and cultivate opportunities in the impending launch of our KSA operations, the rapid expansion of the ‘BUILDMART’ brand, not only in the UAE but across the region as well, is an indication of the effectiveness of our business strategy. This also reflects the continuous constriction activities in the region amidst the recession, and as a market leader in the region, we are intensifying our efforts to fuel growth within the industry and in effect, the Middle East economy,” concluded Sajan.