DED organizes seminar to create benchmark for service levels in Dubai
In an effort to enhance and upgrade the service and retail sector in Dubai, the Department of Economic Development (DED) conducted a comprehensive Best Practice seminar last week for the first-line customer service staff of members of the Dubai Service Excellence Scheme (DSES).
In his opening remarks, Essa Kazim, Director General of the Dubai Financial Market and Coordinator General Dubai Quality Award said: “Dubai has established itself as the prime trade, tourism and business hub in the region which means that there is a very high level of customer interaction. It thus becomes imperative that the retail and service sectors in the emirate are suitably geared to achieving quality in all aspects of their business.”
The seminar is a concerted effort on the part of the DED to promote businesses that strive for ever-increasing standards in customer service. More than 100 people attended the event, which incorporated presentations by prominent DSES members, including Damas Jewellery, Jumbo Electronics and Giordano Middle East, which represent three of Dubai’s most popular retail sectors.
The DSES members also considered a proposal by Mr Tawfiq Abdullah CEO, Damas Jewellery to set up a ‘Retail Sector Group,’ in order to create a benchmark for service levels expected in Dubai and establish a climate of interchange of expertise and knowledge. Proposals were also put forward for the establishment of a specialised institute dedicated to training customer service staff at retail outlets. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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