Dollar on Course aims at dominating UAE rental market
Dollar Rent A Car, the region’s pre-eminent car rental corporation, has announced details of its 2006 strategy which will witness additions to its fleet, the opening of several new outlets in and around the UAE, and the unveiling of an impressive new headquarters’ building in Bur Dubai.
Reflecting the growing demand from Middle East residents for reliable – and cost-effective – vehicle rental, Dollar acquired over one thousand new cars in 2005 and its current vehicle stock now totals an impressive 1650.
Whilst this year will see the opening of new rental outlets at Abu Dhabi and Sharjah airports, in Fujairah and in Ras Al Khaimah, it will also see an increased emphasis on the company’s luxury line.
“The launch of an elite range, which will include Jaguar and BMW models, is in direct response to what we perceive to be a growing demand to fill this niche,” commented Sumit Chopra, general manager, Dollar Rent A Car.
“This is a very exciting time for Dollar and, through the execution of a strategic game-plan, we hope to become the region’s market leader within the very near future.”
Accentuating the company’s commitment to customer service, Dollar will also be inaugurating a call centre this year which will provide around-the-clock assistance across the UAE.
“Dollar is committed to providing the highest standards of service and staff at our call centre will aim to offer immediate and comprehensive solutions to all of our valued customers,” concluded Chopra.
Fully-operational Dollar Rent A Car outlets can be found throughout Dubai on the Sheikh Zayed Road, Bur Dubai, Deira, Karama, Hamriyah Free Zone, the Green Community and at Dubai International Airport, Terminals 1 and 2. In addition to expansion within the UAE, Dollar also intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets over the coming months.
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