Dubai: adidas opens its doors for David Beckham and Kaká
adidas, the Official sportswear partner of AC Milan football club, hosted an exclusive meet and greet session today for the five lucky winners of its ‘adidas Sign for AC Milan’ competition.
AC Milan, 2007 World Club Champions, visited the adidas Sports Performance store in Dubai Festival City. Present at the event was the Rossoneri’s new signing, David Beckham, along with key players Kaká, and Clarence Seedorf, plus team manager Carlos Ancelotti and CEO and Vice President of AC Milan, Adriano Galliani.
All three players are sponsored by adidas. David Beckham has a along history with adidas wearing the adidas Predator football boot and having his own signature line. Both Kaká and Clearance Seedorf wear the adidas adiPure football boots.
The ‘adidas Sign for AC Milan’ competition ran across the UAE from 10th to 27th December 2008. Five winners from 1050 participants were chosen to meet the adidas football legends, experiencing a 30 minute session which saw the players answer questions, sign photos, jerseys, boots and other sportswear. A runner up to the competition received an AC Milan jersey signed by the team members.
Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets, said: “The event was in celebration of adidas’ commitment to football and its relationship with AC Milan. adidas has been the official sportswear provider for AC Milan since 1998 and has recently re-signed a new 10 year deal which will see adidas continue its partnership with the club until 2017. Under the new agreement adidas not only designs and produces match and training wear and equipment, but also holds the master franchisee rights for the AC Milan brand and will design, produce, distribute and promote replica kits for supporters, plus a wide range of non-sports related AC Milan merchandise.”
“We are delighted to be able to bring our adidas brand ambassadors to the flagship adidas store here in Dubai Festival City. David Beckham, Kaká and Clarence Seedorf are some of football’s true superstars. The public’s response to our ‘adidas Sign for AC Milan’ competition was outstanding and hopefully we’ve created a memorable day for our five lucky winners” added Massier.