Dubai bling culture reaches 24-carat iPads
Burj Al Arab has introduced 24-carat gold iPads for its in-house guests, complete with interactive software that provides them with faster access to hotel services and information.
The 24-carat gold iPads, designed specifically for the hotel and engraved with its logo, will be offered to every guest upon check-in.
They can use the luxury models as a ‘virtual concierge’, providing access to restaurant options and spa menu, as well as private dining, butler and housekeeping services, among other options.
Heinrich Morio, Burj Al Arab’s General Manager, said the opulent devices reflected the operator’s ‘stay different’ ethos and were part of a wider technology push which has seen iMacs installed in all suites.
It is not the first time that Burj Al Arab has offered a unique version of the iPad. Back in October 2012, the hotel premiered an exclusive 24-carat rose gold iPad as part of its Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month.
A single 24-carat rose gold iPad was created by Gold & Co. London especially for the cause, and had an engraved pink ribbon and the hotel’s logo on it.
Those who want to take the gold iPad home with them will be able to buy them from the hotel’s boutique (AED37,490 for 64GB/4G model), alongside other gold products that include the iPad mini, iPhone 5 and BlackBerry Q10.