EIB Stakes Out ‘Banking in Three Dimensions’ Position
Emirates Islamic Bank, a leading UAE Islamic Financial Institution, staked out a unique position in the sector by announcing today the launch of its “Banking in Three Dimensions” communications platform. The framework will enable the bank to set itself apart with a distinctive voice easily heard above the din of the industry’s indistinguishable marketing messages.
“Islamic banking has been characterized by a lack of differentiation in the way that institutions talk about themselves to the public. At Emirates Islamic Bank, we believe that it is important for us to communicate the value that we stand for and for this reason, we have developed a unique communication platform that lets us stand out from this fast growing field,” said Emirates Islamic Bank’s Head of Retail Banking, Abdulelah AlKindy.
Banking in Three Dimensions incorporates: Sharia’a compliance: all products and services that Emirates Islamic Bank generates will always comply with the highest standards of Islamic Law, thereby giving its customers full confidence in the ethical and legal validity of their activities. Quality Service: customers will enjoy this Sharia’a-compliance in an atmosphere of consistently high service levels, inspired by the bank’s emphasis on “No interest, No hidden fees, Yes “Peace of mind”.
Innovation: As part of the Emirates Bank Group, one of the region’s most recognized and successful financial groups, Emirates Islamic Bank is committed to continuous innovation in order to offer its customers the most convenient, customer-focused banking solutions within the bounds of Sharia’a jurisprudence.
Providing Sharia’a oversight for all of the bank’s offerings is the Sharia’a Supervisory Committee, a group composed of leading scholars in Islamic jurisprudence and Sharia’a finance. Together they approve the bank’s products across its retail, corporate and investment businesses.
Among these many products are Current Accounts, Investment Savings Accounts, Investment Time Deposit Accounts, Vehicle and Goods Murabaha, Credit Cards, Home Finance, Corporate Murabaha, Ijara, Musharaka, Letters of Credit, Murabaha Letters of Credit and Secured Overdraft.
The first campaign inspired by the Banking in Three Dimensions platform will include outdoor and print executions across the UAE.
Emirates Islamic Bank is a licensed Islamic Bank established in October 2004 with a mission to provide consumers in the UAE with effective and innovative Sharia’a-compliant financial solutions and total peace of mind. Emirates Islamic Bank is headquartered in Dubai with 10 branches offering retail, corporate and investment services throughout the UAE. The bank is driven by a vision to be the leading Islamic bank in the country and to consistently develop new solutions to meet the ever-evolving needs of its customers.
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