Emaar launches big advertising campaign to enhance brand equity
Emaar Properties has launched an international corporate advertising campaign signaling the company's new drive to build its brand value in markets across the Gulf Cooperation Council (GCC), Europe, Far East and the Sub-continent.
The series of six advertisements will be released in leading regional and global media, both English and Arabic and follows the unveiling of the company's new corporate logo earlier this year.
The series of advertisements will appeal to families looking for a second home, investors seeking true potential and tax breaks, and those who need a holiday home in addition to a healthy and comfortable lifestyle.
Emaar announced a 12 percent dividend earlier this month following the company's record annual profits of 676 million Emirati dirhams ($) for the year 2003, compared to Dh 517 million during 2002. — (menareport.com)
© 2004 Mena Report (www.menareport.com)