Emaar to unveil Middle East’s largest single piece hoarding
In a significant contribution to the region’s booming outdoor advertising industry, Emaar will unveil the Middle East’s largest single piece hoarding. With a total area of 2480 sq metres, the property developer’s latest innovation showcases its latest outdoor advertising campaign for Downtown Dubai.
Located at Interchange One on Sheikh Zayed Road, the 1440 kilograms visual measuring (W) 200m x (H) 12.40 m was produced and installed in one piece by Parapub International, leader in the development of large, photographic digital graphics.
Emaar’s new campaign depicts the exclusive lifestyle on offer at the new emerging Downtown Dubai which has as its centrepiece the Burj Dubai District featuring the world’s tallest tower, Burj Dubai, the world’s largest mall, The Dubai Mall, The Old Town, the Residences, and Burj Dubai Boulevard.
The advertisement follows close on the heels of the successful completion of the foundation work for the Burj Dubai tower in a record 12 months.