Enoc lubricants enters Indonesian market
Lubricants by Emirates National Oil Company (ENOC) have gone on sale in Indonesia. The government-owned company launched into the Far East its two flagship brands—the Protec gasoline engine oil range and Vulcan diesel engine oil range. Last month, Enoc signed an exclusivity agreement with PT Muhtomas as its Indonesian distributor.
“We plan to shortly launch our products in Malaysia, Taiwan and Singapore bringing a Pan Asian approach to our marketing,” Enoc’s Chief Executive and Board Member Hussain Sultan confirmed in a press release.
Indonesia's lubricants sector consumes more than 680,000 tons per annum, mostly directed to the country’s large industrial market segment. “This market offers huge potential, not only because of its high motoring population, but its extensive industrial sector as well,” said Khalid Al-Huraimel, ENOC’s sales and marketing manager.
Established in April 1993, ENOC develops downstream and upstream activities in the Emirati oil and gas sector, through its four subsidiaries. ENOC participates in business ventures with international companies such as EPPCO, VOEFL and Dragon oil. Enoc lubricants are on sale in 12 countries across the Middle East, Africa, CIS and Far East. — (menareport.com)
© 2001 Mena Report (www.menareport.com)