EPSON aims for 15 percent growth in Middle East market
EPSON, the international manufacturer of digital imaging products, has devised an ambitious strategy to increase its business by 15 percent in the Middle East by the year 2003.
It seeks to achieve this target by introducing a new generation of printers and scanners designed to meet the requirements of the region’s Information Technology (IT) industry, which has been showing an annual growth of between 15 to 20 percent.
As a first step towards consolidating its market share, EPSON will be displaying its products at Gitex Dubai 2002, including imaging devices for big businesses as well as small offices and home-users.
The line-up will feature high-speed printers, scanners and new generation multi-function digital imaging products. EPSON’s strategy to play a dominant role in the booming IT industry of the region was unveiled at a press conference held in Dubai on Wednesday, October 9, 2002.
EPSON’s 20 new products on display at GITEX include Inkjet Printers, Photo Printers, Color/Mono Lasers, Scanners, Projectors, Large Format Printers and Multifunction device. EPSON’s focus will be on its color laser printers, photo printers and scanners which incorporate the Print Image Matching (PIM) cutting edge solution to ultra-high, photographic quality images.
EPSON (UK) Ltd. is one of the world’s leading PC peripheral manufacturers. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
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