European range of chocolate boutiques enters Middle East
Chocolate franchise Confael has come to the United Arab Emirates (UAE). The company said that the encouraging business climate in the Middle East, and particularly the Gulf Cooperation Council (GCC), was favorable to introducing their niche products in the region.
“Initially, we will be exhibiting our creations from our showroom in the Dubai Concord building and later we will be opening chocolate boutiques in leading shopping outlets,” said Managing Director of Confael Middle East, Vahram Hayriyan.
“The Middle East is one of the few regions where the high per capita spend on confectionery products is attracting international players to explore the rich opportunities here,” explained Hayriyan. “Coming to this region is part of our global expansion strategy that has been largely driven by the positive consumer attitude prevalent here.”
Using patented methods, Confael creations can be personalized, with photos, pictures, drawings or logos reproduced on chocolate. Made as per individual requests or using existing designs, Confael creations can also bear a personalized name certificate confirming their exclusivity.
Established by Russian entrepreneur Irina Borisovna, Confael’s handmade chocolate sweets are produced manually. The exclusivity is confirmed by individual certificate. — (menareport.com)
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