ExecuJet Middle East launches new sales strategy in the Levant
ExecuJet Middle East has launched a new sales and service strategy for the Levant, aiming to capture a significant share of the growing market for executive aviation in Lebanon, Syria and Jordan.
To support this expanded strategy, the company announced today that Nick Mossa has been appointed as Account Manager, with special responsibility for the Levant. Mossa joins ExecuJet from Bombardier Aerospace, where he served as Sales Administrator for the Middle East, Africa, India and Australia.
Part of Mossa’s role will be to build awareness of ExecuJet's full range of business jet services, which include charter options, operational support, new and pre-owned jet sales, and aviation financing support.
A key component of the sales and services strategy include a customer education and outreach program, and an increased focus on supporting organizations that deploy business aircraft within the Levant market.
The Middle East is emerging as a key sector for executive aviation, with structural factors including lack of viable surface transport options and market factors such as rising demand for greater security in aviation -- driving market growth by as much as 22 percemt in recent months. Industry figures suggest that, for the first time, the number of business jets operating within the region exceeded 300 in 2003.
ExecuJet Middle East was established in 1999 and is based at Dubai International Airport. The company provides a set of aviation services associated with the sale, operation, management, charter and support of business jets, serving customers throughout the Middle East, North Africa and Europe. — (menareport.com)
© 2003 Mena Report (www.menareport.com)