Ford ME aims to drive regional fleet growth
Ford Middle East recently held its 2006 product preview event for fleet customers, welcoming all its regional dealer partners and more than 50 key fleet customers in the Middle East.
“Fleet sales have always been, and will continue to be, an important part of our growth strategy for the region,” said Hussein Murad, Sales & Marketing director, Ford Middle East. “This event has helped reinforce customer relationships and allowed our fleet sales team to make a strong start in the GCC next year, especially with the introduction of all the new products to our line-up.”
Held from December 11-13, the event previewed the 2006 Ford, Lincoln and Mercury product portofolio, and coincided with the Middle East International Motor Show at the Dubai International Exhibition and Convention Centre. The event also involved a series of test drives at the Dubai Autodrome of the latest Ford, Lincoln and Mercury vehicles including the all-new 2006 Ford Explorer and Mercury Mountaineer.
Murad said: “Improvements in the powertrains and features of our 2006 product line-up increase the longevity and residual value of our products. With more than US$100 million invested in our dealerships in the last two years, our service capacity in the region has increased significantly. This allows us to cater to the service requirements of our fleet customers more efficiently.”
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With nearly 325,000 employees and 110 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company and Hertz.
Ford Motor Company’s history in the Middle East goes back more than 50 years. The company’s local importer-dealers operate more than 40 facilities in the GCC and directly employ more than 3,500 people, the majority of whom are Arab Nationals.
© 2005 Al Bawaba (www.albawaba.com)