Hitachi Constuction Machinery bolsters Middle East presence with Dubai hub
Further consolidating its presence in the region, Hitachi Construction Machinery (Europe) NV, a leader in construction machinery industries, invested in a new comprehensive warehouse for machines, spares and training in Jebel Ali Free Zone (Jafza). A well-attended inaugural ceremony was held at the new facility.
In the presence of His Excellency Hiroyasu Kobyashi, the Consul-General of Japan, the event was attended by Mr. Michijiro Kikawa, President and CEO of Hitachi Construction Machinery Co Ltd., Mr. Mitsuo Mori, President of Hitachi Construction Machinery (Europe) NV, Mr. Ibrahim Mohammed Al Janahi, Senior Vice-President Commercial Sales of Jafza along with top officials from Jafza and Hitachi’s dealers from the region.
Mr. Ibrahim Mohammed Al Janahi, Senior Vice-President, Commercial Sales, Jebel Ali Free Zone, commented: “We are proud to provide our customers with the most advanced infrastructure, especially international construction-machinery players such as Hitachi, and we will continue to fully support their growth”.
“I would like to mention today that the establishment of the Middle East Center is company’s strategic posture to the regional market”, says Mr. Michijiro Kikawa, President and CEO of Hitachi Construction Machinery. “Hitachi’s long-term commitment for the industry is manifested in its worldwide 20% increase in production capacity year-on-year, which is the starting point for nurturing solid partnerships”, Kikawa added.
Hitachi Construction Machinery manufactures a wide variety of equipment for various industry needs. Ergonomically designed products are of different types and sizes that suit diverse industry segments. The company always seeks ways to use the state of the art technologies to create machines for even more efficiency, reliability, simplified maintenance and comfort. The range of Hitachi machines includes excavators, rubber crawler carriers, cranes, rigid dump trucks, wheel loaders, aerial platforms, attachments and applications for diverse industry segments such as mining, general construction, forestry, demolition and waste recycling.
Mr.H.Isshiki, General Manager of Hitachi Constructions Machinery Europe -Middle East Center says: “The new facility will become a core of synthesizing major objectives to achieve the targets for 2011. The company is determined to keep its commitment to provide with the highest standards of quality and products to the local markets.” Isshiki added.
Mr Isshiki further said that Hitachi’s three (3) core objectives are to increase market-share in product-line, to provide the way of solution including prompt after-sale-service and maintenance, and to consolidate regional strength of sales, starting with the introduction of the most advanced and environmentally-friendly Excavator ZAXIS Dash 3 series.
For the first time in the Middle East, Hitachi, as a Japanese manufacturer of construction machinery, will present wider range of the state of the art machinery, along with own warehouse of spares and equipment, and training facility that will be readily available to fulfill the demand from local customers.
© 2007 Al Bawaba (www.albawaba.com)
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