HP leading PC vendor in the Middle East with 23 percent market share
HP’s Personal Systems Group has emerged as the Middle East region’s leading vendor in all major segments including desktops, notebooks and tablets, according to IDC figures for the first quarter of 2003.
HP also doubled its overall market share lead from six percent to 12 percent over its nearest competitor in the region. The company increased its market share to 19 percent in the desktop personal computer (PC) market, while its nearest competitor fell to 9.6 percent.
HP’s total mobile figures grow from 26 percent to 44 percent of the market. Market share in the commercial mobile market was up from 28 percent in the last quarter to 48 percent, with second runner-up following innocuously at 20 percent market share.
“We will continue to drive the PC market in the months ahead,” said Christoph Schell, general manager of the Personal Systems Group of HP Middle East. “We will also begin work on our local assembly plant in Saudi Arabia which will grow the market further.”
In Saudi Arabia, HP has 36 percent of the total desktop and mobile market with its nearest competitor trailing 16 percent behind. In the United Arab Emirates, HP has enjoyed 38 percent of the total desktop and mobile market, followed by its closest rival at 13 percent market share.
In the mobile space alone, HP holds a commanding lead in each country across the Middle East, standing at 42 percent in Saudi Arabia and 28 percent market share in the United Arab Emirates (UAE).
HP is the largest Information Technology (IT) company in the Middle East employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the Gulf Cooperation Council (GCC), the Levant and Egypt. — (menareport.com)
© 2003 Mena Report (www.menareport.com)