HP's Imaging and Printing Group asserts command in Middle East market
HP recorded a 36 percent increase in commercial imaging and printing products, and a 20 percent increase in total hardware sales. HP has also overachieved financial targets by a record 110 percent.
Within HPs International Sales Europe (ISE) region, which comprises of 150 countries, HP Middle East has continued to maintain its number one sales position.
HP's IPG business unit includes commercial and consumer imaging and printing devices, hardware, and publishing systems. The unit aims to build services capabilities through consulting and integration, managed services and outsourcing, and break-fix services, in order to support some of the Group's overall customer strategies - improving workflow and productivity, helping businesses become more efficient by enabling business-critical document management and helping customers succeed in the marketing collateral space through new offerings in its commercial digital press line.
HP is the largest IT company in the Middle East employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the Gulf Cooperation Council (GCC), the Levant and Egypt. — (menareport.com)
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