IBM’s first Middle East digital media event launched in Dubai
Handling digital media is becoming central to ever more organizations every day, whether it’s publishers, TV and radio stations or large enterprises. The ability to manage, store and work with huge amounts of digital data in real time has become a major business issue. This is the main driver behind IBM Middle East’s Digital Media roadshow, which kicked off at the Grand Hyatt in Dubai June 22, in Doha and Beirut June 25 and 26 respectively.
The Digital Media roadshow brings a number of international experts to the region share high-profile case studies such as the Coca Cola company and CNN, local digital media successes such as the Alexandria Library archival project, as well as to present the new IBM Digital Media Factory, a powerful suite of digital media solutions.
“There is a convergence of two key trends – the growing demand for rich media and the exploding availability of affordable bandwidth – which is driving the need for technologies that can handle an explosion in digital media,” said Samer Shaar, GM of IBM Middle East, Egypt and Pakistan. — (menareport.com)
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