IBM Middle East named as regional ‘Superbrand’
IBM Middle East has been presented with the Superbrand title at the first awards ceremony hosted by the United Arab Emirates (UAE) Superbrands Council at the Nad Al-Sheba Country Club this week.
IBM was awarded the Superbrands status in recognition of the strength of its brand, which encompasses everything from its marketing, products and technology through to the end-user experience. Recognition as a Superbrand is voted by the Superbrands Council, which is made up of eminent figures from the region’s marketing and branding industry.
IBM is an undisputed leader in the creation, development and manufacture of advanced information technologies, including computer systems (personal computers and servers), software, networking systems, storage devices, microelectronics and consulting services.
Having established its first presence in the Middle East more than 50 years ago, one of IBM’s several achievements was the installation of the region’s first mainframe computer at Saudi Aramco. It also supports major Middle East government initiatives and plays a key role in addressing the Information Technology (IT) skills shortage across the region by actively implementing long-term initiatives that will provide resources, education and training.
IBM Global Services is the world’s largest information technology services provider, with 2001 revenues of more than $35 billion. Services is the fastest growing part of IBM, with nearly 150,000 professionals serving customers in 160 countries. IBM Global Services has about 150 data centers around the world keeping thousands of businesses running 24 hours a day, seven days a week. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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