Indonesian company clinches $1.5 million Index order book
Indonesian furniture producer PT Sennatra Pendawatama has clinched $1.5 million worth of sales at Index 2002, the Middle East's biggest trade show and the regional showcase for the interiors industry. According to company representative K.P. Rupani, the sales have gone to customers from throughout the Gulf Cooperation council (GCC) and Sudan.
The Jakarta-headquartered company, which specializes in producing wardrobes and audio and TV cabinets, is making its fifth appearance at Index and says it will increase its stand size for the 2003 event.
“Index is where we conclude the majority of our business with the Middle East, said Rupani. “Before we left to come to Dubai we had 20 containers destined for the Middle East, now we have a further 50 containers to fill as a result of Index.”
Also reporting brisk business at Index 2002, which continues at the Dubai International Exhibition Centre (DIEC) until Sunday night, are Riyadh's Saudi Sofa Factory and Al Arabi Furniture Factory. Both companies say they are on target to beat the record two million dollars in sales they notched up at Index 2001.
“We are hoping to better last year's results by 50 percent,” said Manager of the Saudi Sofa Factory Waleed Talaq Al-Qahtani. “We intend to return to the show next year taking more space to cope with increasing market demand. Index has had a direct impact on our regional sales. It has provided us with an insight into what the market expects and where its tastes lie, enabling us to adjust our business accordingly.”
Index 2002 is the largest in the long-running annual series with almost 1,500 exhibitors from 53 countries and 23 national pavilions. The show, organized by dmg Index Exhibitions, fills all eight DIEC halls, two outdoor pavilions and the Al-Multaqa Ballroom. — (menareport.com)
© 2002 Mena Report (www.menareport.com)