From Instagram to Insta-loss: Photo-app loses almost a quarter of users
Photo-sharing app Instagram has lost over 23 percent of daily users in the wake of anger at controversial changes to its terms of service.
Facebook-owned Instagram had hoped to pave the way for advertising revenue.
But users were angered because the changes allowed the company to sell the photos on without explicit authorization, the Independent reports.
According to figures revealed by analyst AppData, nearly a quarter of users appeared to have stopped using the app.
AppData figures suggested that the number of active daily users fell from 16.2 million on the day the changes were announced, to 12.4 million torday, a decrease of more than 23 per cent.
Meanwhile, in the wake of the backlash of users, Instagram's developers backtracked on their plans to modify the terms of service soon after they were announced, the paper said.
- Digitizing the Middle East: Why Google thinks online advertising will change the Arab market
- Is KSA under attack?! Why cybercrime is targeting Saudi consumers
- When IT disasters strike, are Middle East businesses ready to respond?
- Is Nokia about to make a comeback in the Arab world?
- IT investments reveal the Gulf's insecurities
- From Instagram to Insta-exodus: Users furious over new terms
- Insta-U-turn: Instagram alters new policy
- Social media is the next job frontier for this GCC country
- Worthy of a 'like': Facebook crushes Wall Street's expectations for second time in a row, with 60% revenue hike!
- Facebook Reach Beats Newspapers in Middle East & North Africa