Leo Sterling (www.leosterling.com), UAE’s premier select property portfolio managers, have revealed that online portals are emerging as the biggest marketing tools in the real estate sector as manifested by the latest trend in internet searches for properties in Dubai, which witnessed a remarkable 45.5 per cent increase according to a recent Rightmove Overseas Research Report. Leo Sterling further pointed out a survey by the National Association of Realtors (NAR), the USA's largest trade association, showing that up to 90 per cent of real estate buyers are now searching for properties online, as the internet provides a more comprehensive and accessible avenue to a range of value-added features such as multiple photos, videos, mapping functionalities, and host of relevant real estate information.
The new online-led business paradigm has enabled Leo Sterling to build a competitive edge in its target markets with the completion of a comprehensive upgrade of its online portal, which now features up to five languages and provides an expanded range of customer-focused support features such as full search capability for its database, live chat, real estate market advisory, and selling and buying guides. With internet penetration in the UAE poised to reach 70.5 per cent by 2013 with more than 3.77 million people expected to regularly use various online applications, Leo Sterling disclosed that it intends to harness the country's huge market potential for its online-based services and offerings.
Laura Martorano, CEO and Founder, Leo Sterling, said: "The internet is increasingly becoming an indispensable technology solution not just in offices but in households across the UAE and in our target markets all over the world. It is our goal to complement this trend and help internet-savvy real estate clients and agents to optimise the time they spend online by providing them with value-added real estate services through our newly upgraded portal."
"Information is a key element in the real estate business; buyers want to gather as much data before they start negotiations with real estate brokers for a particular property. The internet has helped us satisfy this crucial requirement of our clients and we are very pleased to see their enthusiastic response to our new range of online-based support facilities. Our new online offerings reflect Leo Sterling's continued efforts to develop innovative and dedicated services that benefit clients from all our target markets," added Martorano.
Powered by a highly experienced, multilingual team of global experts and professionals, Leo Sterling has been aggressively consolidating its market presence through a comprehensive, long-term growth strategy in the UAE's property sector. Leo Sterling has also established a new regional office in London, seeking to further strengthen its growing client base in the UK and Europe.
© 2010 Mena Report (www.menareport.com)
