Iraq's National Fixed Wireless Voice and Data Provider Itisaluna Leverages RoutoMessaging for Global SMS Coverage
RoutoMessaging today announced that Iraq's national fixed wireless voice and data provider, Itisaluna Abr Al Iraq, has begun using its global SMS services enabling millions of subscribers to send and receive texts to and from people anywhere in the world.
Itisaluna began operations in 2008 and has become Iraq's premier fixed wireless voice and data provider offering subscribers a gamut of attractive products and services. Aside broadband and 3G coverage, the offered products set include text messaging, SMS2TV enabling users to interact with their favourite television programs, as well as Interactive Voice Response services for viewers to participate in competitions.
But the cost of setting up a new telecommunications business is high and entrants face a mountain of challenges to offer truly international services as they extend their network coverage. Text messaging is one example and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide 2-way text messaging.
Instead, Itisaluna therefore turned to RoutoMessaging for an instant solution, tapping into its competitive termination rates with global mobile operators. Now, with one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive world-wide outreach.
“Itisaluna aims to provide subscribers with the most compelling products and services on its state-of-the-art network," says Mr. Laoy Almalaeika, CEO of Itisaluna. “Partnering with RoutoMessaging to provide customers with world-wide text coverage at competitive rates positions Itisaluna ahead of its Iraqi rivals, and augments our drive to remain the premier service provider in this country.”
"Over the years, RoutoMessaging has gained significant experience of working with telecommunications companies in other emerging markets such as China and India," adds Matthew Chung, RoutoMessaging's CEO. "All have found that the adoption of our world-class SMS services takes the cost out of one aspect of their start-up operations and speeds the international spread of their networks."