Jumbo Electronics and Sony Gulf launch WEGA Theatre
Jumbo Electronics has officially opened a new Sony WEGA Theatre floor at Jumbo House in Dubai. Visitors to Jumbo House will have the opportunity to experience ten different WEGA theatre packages on the special floor that has been created by Jumbo in association with Sony Gulf.
The company also formally re-opened the refurbished ground floor of Jumbo House, which has undergone a major facelift in preparation for the Dubai Shopping Festival, of which Jumbo Electronics is a key sponsor for the eighth consecutive year.
The WEGA Theatre package has been launched by Sony Gulf, the regional headquarters of Sony Corporation for the Middle East and Africa, to meet the ever-increasing demand for home entertainment solutions. The package is positioned as a range of personalized Home Entertainment system, designed to suit the consumers' lifestyle and budgets.
Comprising a mix of categories from wide screen televisions and DVD players to A/V receivers and surround speaker systems, it caters to a wide variety of needs. The WEGA theatre packages on display also feature Digital Cinema Sound (DCS). DCS is a proprietary sound field control and virtual three-dimensional technology that has the capabilities to recreate acoustics of Hollywood dubbing stages in a person's own home.
The Jumbo Group is an international industrial and trading conglomerate comprising 28 companies and 20,000 employees in over 25 countries around the globe. The interests of the Jumbo Group include consumer electronics and durables, tires and tubes, brewing and distilling products, chemicals, machinery and equipment. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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