As a result of high level meetings between Swiss tourism officials and travel trade management during a recent Switzerland Tourism roadshow, levels of travel between the UAE and Switzerland are expected to rise substantially this summer.
According to Federico Sommaruga, director of Switzerland Tourism for the GCC, India and Russia, the keen interest in the Swiss tourism product displayed by UAE travel agency representatives reinforced the early indications that Europe would revive as a summer destination for GCC travellers this year.
“We have been aware that many travellers were heading east rather than west over the past three years, but discussions with our travel industry counterparts during the roadshow have emphasised the desire for a change this year … and we aim to capitalise on this trend.”
