Keeping it 'classy': Lexus finds lucrative profits in Middle Eastern market
Lexus sales have increased in the MENA region due to the company's emphasis on design excellence, say top Lexus representatives (Courtesy of Motor Authority)
Lexus yesterday announced a steady increase in Middle East sales in 2013 with a more than 19 percent rise by selling 37,284 vehicles in the luxury segment.
“Our emphasis on design excellence has been a significant factor in the overall look and feel of our cars with a deep commitment to world class design and this has helped us maintain our growth momentum in the luxury segment,” said Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation.
The fun-to-drive capability of the new generation 2014 Lexus IS comes alive in its performance with its agile handling capability. The finely-tuned front and rear suspensions also assist the driver with an accurate steering response and an excellent grip. Engine variants offered include: a 2.5 Litre V6 providing 204HP, and a 3.5 Litre V6 delivering an emphatic 312HP.
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