Liali Jewellery appointed as UAE’s retailer for reputed Indian brand, Eros Jewellery

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Liali Jewellery, leading local retailers of branded and customised jewellery, has been appointed as the first UAE retailer for Eros, one of India’s top brands of natural gemstone jewellery.

The announcement was made by Liali Jewellery, in the presence of Bollywood actress and Brand Ambassador for Eros Jewellery, Karisma Kapoor at The Bride Show Dubai 2006, the Middle East’s largest wedding industry event being held at the Dubai International Exhibition Centre from April 4 to 7.

Praising the brand, Karisma Kapoor said: “What I like most about the Eros Jewellery collection is that it does not limit itself to gold or diamonds but ventures into designing pieces with a wide variety of quality gemstones that are appropriate for any occasion or mood. The appeal of the Eros Jewellery brand lies in its combination of Indian and Western design and in its universal and timeless beauty, which makes it popular among the young and the old.”

Boasting of 15 outlets in most of the UAE’s prestigious malls and shopping centres, the Dubai-based jewellery company becomes Eros Jewellery’s first retailer to be appointed outside India, and will market its large range of exclusive natural gemstone jewellery.

Anuraag Sinha, Managing Director, Al Liali Jewellery said: “We are honoured at being chosen by Eros Jewellery to retail its collection in the UAE. This will further strengthen our jewellery collection and widen our client base among the Arabic and Asian community.”

Liali Jewellery retails premium jewellery brands including Vivien Westwood, Green G, Miluna, Tirisi, Umi Pearls and Liali Memories. It also retails customized gold, diamond and pearl jewellery and designer timepieces that are popular for all occasions.

Eros Jewellery is a subsidiary of Eros Gems, one of India’s leading manufacturers of coloured stones having a prominent client base in the USA. Its strong team of more than 50 designers adds hundreds of unique designs every month to its collection of trendy and classical jewellery, that are sold through a vast dealer network spread across India. Made at a state-of-the-art manufacturing facility, the brand guarantees jewellery of high quality with timeless designs and offers exceptional customer service.