Middle East spending on advertisement up 10 percent
The total spending on advertisement in the Arab World has hit $2.276 billion in 2000. This figure
translates into a 10 percent rise compared with the previous year. The report, recently published in the Al-Bayan newspaper, further revealed that the Arabian Gulf states captured 40 percent of the total spending on advertisement in 2000, whereas Egypt, Lebanon, Jordan, Syria and Yemen captured 31.1 percent, and the rest of the Arab states controlled the remaining 28.9 percent.
According to the report’s findings, newspapers continued to capture a major portion of the spending on advertisement in the Arab World. In 2000, newspapers controlled 41 percent of the total spending on advertisement. The rest of these expenditures were distributed between television channels—39 percent, magazines—14 percent, and radio commercials and billboards—each capturing three percent of this market.
The Arabian Gulf states had spent some $912.5 million on advertising in 2000. This spending volume was split between Saudi Arabia in the lead, with $377 million, $241 million in the UAE, $199 million in Kuwait, $57 million in Bahrain, $50 million in Qatar and $29 million in Oman.
The total spending on advertisement in the State of Kuwait had shown a 15 percent increase last year, growing to $199 million in 2000, up from $174 million in 1999. — (Albawaba-MEBG)
© 2001 Mena Report (www.menareport.com)