Multi million dollar Dubai media campaign launched in Europe
The Government of Dubai’s Department of Civil Aviation (DCA) and Dubai 2003, organizers of the 2003 World Bank and International Monetary Fund (IMF) meetings, have agreed to a year long advertising campaign, exclusive to CNBC Europe.
The aim of the campaign is to raise awareness of Dubai in the United Arab Emirates (UAE) as a center for commerce and finance, in the year that Dubai plays host to the 58th Annual Meetings of the World Bank Group and IMF.
Real time financial and business news channel CNBC Europe is using its in-house marketing team and the creative agency, RudaizkyRyan to develop and co-ordinate the production of the series of commercials and sponsored vignettes. The campaign will run until February 2004.
The 60 second sponsored vignettes and 45 second commercials gives the DCA and Dubai 2003 prime time programming across the week with additional spots during the channel's weekend program of sports and entertainment shows. The campaign will also be aired on CNBC Asia.
Across Europe and Asia, CNBC Europe is now available in some 104 million homes and around 700,000 four and five star hotels. In addition, CNBC Europe is transmitted in 1,100 banks and financial institutions across Europe, which is also a significant audience segment for CNBC Asia. CNBC Europe is produced and broadcast from studios in London, while drawing on the resources of Dow Jones and NBC news contacts in 25 European cities. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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