New Suzuki Celerio enters KSA’s US$9 billion automotive market
Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia and part of Bamarouf Group, has introduced its new Suzuki Celerio 2010 compact car into the Kingdom’s dynamic USD 9 billion automotive market.
The Celerio paves the way for individuals and companies to acquire a stylish, reliable and yet highly affordable vehicle. Suzuki has integrated several safety features into the compact five-door hatchback, such as double airbags and an anti-lock braking system. The car also adopts the Total Effective Control Technology concept, wherein crushable structures are created to absorb impact energy and disperse it away from occupants in the event of a collision. This complies with the safety requirements set by the Saudi Arabian Standards Organization.
“As the sole dealer of Suzuki vehicles in the Kingdom of Saudi Arabia, we have launched the Suzuki Celerio 2010 to address increasing consumer demand for a wider variety of Suzuki vehicles. Increasing our share in the Saudi automotive market is also part of our efforts to enhance our partnership with Suzuki, and in line with our mission to constantly provide the domestic market with high-quality products and services,” said Maher Al Nabawy, Deputy General Manager, Suzuki Saudia.
Celerio is powered by a new state-of-the-art, lightweight K10B petrol engine which provides best-in-class fuel efficiency. The car is expected to attract buyers looking for high performance, well-designed and fuel-economic automobiles.
Commenting on the features of the new Celerio 2010, Al Nabawy added: “The new Celerio combines comfortable design and enhanced performance. This vehicle was developed to match the requirements of the Saudi market, especially the middle-income buyers.”
“Suzuki Saudia has maintained a favourable image in Saudi Arabia by leveraging high-quality Japanese technology and our thorough understanding of the local automotive market, while striving to provide top-notch after-sales services to ensure a high degree of client satisfaction. Moreover, through our presence in all major cities in the Kingdom and with our highly efficient personnel who are committed to exceed customer expectations, we are exemplifying our new motto ‘Because we care’,” concluded Al Nabawy.
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