Nokia consolidates Middle East and North Africa operations
Nokia Corporation, the Middle East’s largest mobile phone manufacturer and the regional and global leader in mobile communications, recently consolidated its Middle East and North Africa operations under one management hub based in Dubai. As well, the regional Nokia web portal has been revamped and expanded to mirror the new regional structure.
Nokia MENA now is responsible for sales and marketing in Morocco, Algeria, Tunisia, Egypt, Libya, Afghanistan, Iraq, and Yemen, as well as its traditional territories – the GCC, the Levant, Iran, and Pakistan. Nokia’s business partners in the Maghreb and Egypt, including Raya, Sicotel, Mobi One, and Ring, will now be serviced by Nokia’s local representatives with support from the UAE office.
“This management consolidation positions Nokia to further serve the high-population countries of the Maghreb and Egypt, whose growing user base will help drive the number of mobile phone owners towards the 2 billion mark globally,” said Eddie Maalouf, General Manager, Nokia MENA.
“These countries are among the top five emerging mobile markets in the Middle East and North Africa and show good potential for further growth. This restructuring will help us better focus on our regional distribution partners and help them to reach their full potentials in these markets,” Maalouf said.
“Nokia continually strives to meet the developing mobile communications needs of consumers in growth markets,” said Zsolt Menesi, Marketing Manager, Nokia MENA. “We are confident that our redesigned website and latest offerings will appeal to new users across the Middle East and North Africa. With the website’s added functionality, we hope to assist our customers select the best phones for their needs.” (menareport.com)
© 2004 Mena Report (www.menareport.com)
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